Koeran Kimchi is one of the world’s top five health foods along with Spanish olive oil, Greek yogurt, Indian rental and Japanese fermented bean. As a result, the annual sales of the lactic acid bacteria market in the world amounts to 0.3 to 0.6 trillion dollars and it is on a steady increase.
In Korea, the origin of Kimchi, various multi functional foods related Kimchi are born each year. Biorhythm’s Kimchi powder and coating Kimchi lactic acid bacteria are now the center of global attentions.
Biorhythm has always known that although Kimchi contains various lactic acid bacteria, minerals, vitamin, fibers, and metabolism promotion agents, its strong taste and scent keeps many people away from eating it and finally invented the revolutionary products, Kimchi powder and coating Kimchi lactic acid bacteria capsules.
When helpful ingredients of Kimchi are absorbed into your body, they are destroyed by the stomach and bile acids and thus fail to benefit your body. However, biorhythm’s Kimchi powder and coating Kimchi lactic acid bacteria can survive in the colon and the intestine as well as the stomach to maximize the effects of lactic acid bacteria. To make a product out of the Korean tradition, we have focused on how to facilitate absorption of various nutrition and helpful lactic acid bacteria into our inner organs.
In order for live Kimchi lactic acid bacteria to be grown and absorbed into your body, our research staffs have worked very hard day and night. Finally, in Oct. 2005, our revolutionary invention, "Kimchi powder with coating Kimchi lactic acid bacteria" was born.
CEO Jung, Y. H is a Ph.D in food engineering. He has conducted the R&D project of coating Kimchi lactic acid bacteria powder development says, "Many scientists are discovering hundreds and thousands of Kimchi related lactic acid bacteria. However, depending on the growing condition, the distribution of lactic acid bacteria varies. The unique characteristic of our product is the fact that various lactic acids bacteria contained in Kimchi create immune bacteriocin." He asserted that it offers many more advantages than other company’s product.
And CEO, Jeong Yong-Hyeon added, “As this product is developed, now all the global people can enjoy the excellent effects of Kimchi lactic acid bacteria," and said, "I am proud that this new approach to fermented Kimch will help us supplying it to the entire world." 0.1 to 50 billion lactic acid bacteria are contained per gram of biorhythm’s Kimchi powder containing coating Kimchi lactic acid bacteria which is a domestic patent registered for “Kimchi powder containing coating Kimchi lactic acid bacteria using seaweeds, casein proteins and other material” and a PCT international patent registration disclosure for "Kimchi powder containing Kimchi lactic acid bacteria.”
Unlike yogurt lactic acid bacteria know to the public, this coating Kimchi lactic acid bacteria has multi functions including vegetable, low cholesterol, anti cancer, SARS prevention, anti poisoning and anti germs and it is a significant milestone in a sense that Kimchi lactic acid bacteria has been stored for a long term for the first time in Korea.
At the moment, biorhythm is making every effort to publicize the final capsule and powder product. As the revenue of the world’s general lactic acid bacteria market amounts to 0.3 to 0.6 trillion dollars, biorhythm wishes to get the market share of 10%.
Biorhythm plans to increase the domestic and international market share by pursing marketing activities in both Korea and abroad. For that purpose, biorhythm will launch domestic marketing plans to publicize health foods and seasoning to general food companies, pharmaceutical companies and health food companies. In 2009, the product will be launched in Korea and it will be ready to order on the internet. Various requests from our customers will be reflected in new product development.
Also, biorhythm will make a database out of several thousands types of domestic Kimchi and use it for functional product development until Kimchi lactic acid bacteria are well known to the public under our aggressive marketing plans.
As of now, the existence of Kimchi lactic acid bacteria is well publicized through various exhibitions in Shanghai, China, USA, Japan and Vietnam. Biorhythm will differentiate a marketing strategy for each continent.
In the Southeastern market, as the Korean drama, Daejanggum has gained the popularity, Korean Kimchi’s popularity is rising as well. Thus the effect of advertising the Kimchi lactic acid bacteria products can be benefited from it. In Europe and North America, we will launch our marketing plan focusing on the functions of our products.
As a bridge of international marketing, biorhythm will participate in the 2009 US international food exhibition to present Kimchi lactic acid bacteria of Korea to the foreign buyers. Finally, the campaign of Kimchi lactic acid bacteria marketing is about to land on the continent.
Biorhythm will participate in the Chinese Shanghai international exhibition to represent Korea’s Kimchi and to publicize the Kimchi lactic acid bacteria products. Since this is a great opportunity for advertisement, we will have a booth for Kimchi lactic acid bacteria where the traditional and modern beauty are intermingled with each other.
As the exhibitions to be held in USA, Japan and Shanghai, China will be the great opportunities for advertising products, CEO of biorhythm, Jeong Yong-Hyeon said, “Until our new products are well recognized, we have to spend lots of time and money. This exhibition will give us great opportunities for advertising our excellent product and technology. I am truly grateful about it," and added, "after the successful exhibition, we will prepare for launching the product in Korea."
Biorhythm’s CEO, Mr. Jeong Yong-Hyeon is on the frontier of globalization of fermented Kimchi with new approaches. He said, “Kimchi lactic acid bacteria powder is the result of processing traditional Korean Kimchi. Very soon, it will be a great benefit to the health of global citizens," and strongly added, "from now on, we will do our best in developing global health foods using Kimchi lactic acid bacteria." In a near future, the Kimchi lactic acid bacteria product where traditional Korean Kimchi is processed and coated in various methods will be recognized as the best functional food by maniacs of Kimchi and fermented foods.